Andreea Manole

M.Sc in Operations and Innovation Management
Digital Marketer & Web Content Manager

 Welcome to my website

Meet Andreea

Hi there,

Welcome to my website!

Who am I? You just reached a digital enthusiast who believes memorable experiences are created from small moments we live everyday. My extensive background in online communication and digital strategy offers me the knowledge and tools to create great experiences for my target audience, by using a variety of digital tools and user insights. I am very dedicated to my career and this is proved by my motivation to never stop learning and experimenting.


Andreea

digital marketing specialist

My EXPERIENCE

WEB CONTENT Assistant 


Carlson Rezidor Hotel Group – Copenhagen, Denmark

February 2017 - Present

short Description:


Responsible for the content implementation and websites maintenance of all the hotel brands in the Carlson Rezidor portfolio, ensuring a valuable and seamless online user experience.

  • Upload and implement content on digital platforms, ensuring integrity across the site
  • Create corporate landing pages
  • Create new hotel websites and landing pages 
  • Image sourcing and editing
  • Verify content accuracy and compliance to best practice and brand guidelines
  • Day-to-day contact with stakeholders
  • Maintenance of CMS and other online support
marketing businessminds

Marketing Assistant 


BusinessMinds – Copenhagen, Denmark

September 2016 - February 2017

short Description:


Responsible for digital marketing initiatives and automation, marketing strategy, customer contact, event promotion and coordination, SEO implementation, website and social media management.

See tasks and responsibilities
digital strategy adtomic

account manager 

(Internship)

ADtomic – Copenhagen, Denmark

January 2016 - April 2016

short Description:


I worked with strategic solutions for branding and digital strategy for major international companies including Matrix, TEMPUR, and Arla Foods. Part of the responsibilities involved defining strategic insights and using those insights to create value for our clients, as well as handling projects, timelines and deadlines. 

See projects and responsibilities
marketing rhetorica

Marketing Assistant 

(internship)

Rhetorica A/S – Copenhagen, Denmark  

April 2015 - June 2015

short description:


As a Marketing Assistant I have contributed to the development and execution of marketing strategies and campaigns, web analytics monitoring and evaluation, as well as providing assistance to promoting a communication conference organised by Rhetorica in Tivoli.

See projects and responsibilities
digital strategy discue

Communication & Social Media consultant 

(MA study internship)

DISCUE  – Copenhagen, Denmark  

February 2014 - May 2014

short description:


This role involved the development and execution of a digital strategy for increasing the awareness about the company's innovative social platform. Additionally I coordinated the communication team in content production, while also managing projects and offering training and support to colleagues for using a new project management system.

digital strategy joy group

Online Marketing Assistant

(Freelance project) 

JOY GROUP – Almere, Netherlands  

January 2013 - April 2014

Short description:


This freelance role involved the analysis of the brand's online presence and the implementation of a digital strategy for several channels, in order to attract more customers and improve brand's awareness within the Drupal community. Content research and development constituted a significant part of this role, together with keyword research and optimisation. 

communication grayling

Communication & PR Assistant

(internship)

GRAYLING – Bucharest, Romania  

June 2011 - July 2011

short description:


As Communication & PR Assistant I have contributed to daily communication and monitoring tasks within the areas of B2B and financial-banking, handled media lists, as well as assisted in event organisation for one of our client.







See projects and responsibilities

"Andreea’s knowledge about and expertise in the practical use and management of social medias was in particular very useful to our projects. Furthermore Andreea’s friendly nature and willingness to help around the office was always of great joy to all colleagues."


Henrik Bogh

Marketing Consultant at Rhetorica A/S

"Andreea Manole has shown great analytical skills, which she has employed when doing research in regards to different aspects of her communication work. Andreea is a person who takes pride in being able to solve problems and enjoys challenging work."


Carlos Alaejos

CEO & Founder at Discue

"Andreea was given a wide range of responsibilities, which she handled effortlessly. She played a valuable role in our Matrix project as she took responsibility for various production tasks by coordinating with suppliers, creating budgets and keeping overview of the process and timmings. Furthermore, her social media skills became evident when she helped develop the social media strategy for this client."


Søren Pedersen

CEO at ADtomic

"Andreea is an expert in online marketing and social media. And she always gave good advice to the management team. She is dutiful and never misses a deadline."


Mathias Grüttner

CEO at Rhetorica A/S

"Her contribution to our daily activity was indeed helpful, Andreea being capable of quickly turning into an efficient account executive, despite her lack of previous experience. Reporting, research and writing were some of the most important activities that Andreea has performed while at Grayling. We have particularly noticed excellent research skills and analytical skills, Andreea being able to efficiently prepare concise and valuable reports in various industries, as required by her daily activity."


Gabriela Chiorean

Account Director at Grayling

Education

aalborg university copenhagen

Master of Science and Technology in Operations and Innovation Management Specialisation in Media Management

AALBORG UNIVERSITY  

Copenhagen, Denmark  

2013 - 2015

Academic focus area:


Managing operations, business strategies and innovation in media companies, methods and concepts for research & analysing businesses


THESIS:


“Media as a Broker: How Media Convergence in Collaborative Consumption is Changing the Accommodation Industry” 

(Grade: 12 from scale -1 to 12)

university of Bucharest

Bachelor Degree in Sciences of Communication 

Specialisation in Communication and Public Relations

THE SCHOOL OF JOURNALISM AND MASS COMMUNICATION SCIENCES

Bucharest, Romania 

2009 - 2012

Academic focus:


Communication concepts and strategies within journalism, advertising and PR, internal and external communication, PR campaigns, and crisis communication.



THESIS:


“Techniques and Strategies in Public Relations Campaigns - Communication Solution for the Campaign STOP TB! It's time to get informed!” (Grade: 10 from scale 1 to 10)

Skills

ONLINE MARKETING

  • SEO

  • Social Media Management

  • Community Management

  • Digital strategy

  • Email marketing

DESIGN

  • Brochures

  • Presentations

  • Ads and banners

  • Posters

  • Invitations

DESIGN TOOLS

  • Adobe Photoshop

  • Adobe InDesign

PROJECT MANAGEMENT

  • Workbook

  • Basecamp

  • Podio

  • Trello

  • Basecamp

CMS

  • Wordpress

  • Drupal

  • Oracle Web Center Sites (OWCS) Subtext

SOCIAL ANALYTICS

  • Google Analytics

  • Webmaster Tools

  • Twitter Analytics

  • Keyword planner

  • Social platform insights

RESEARCH

  • Media monitoring reports

  • Market research

  • Qualitative and Quantitative research

  • Brand online performance

OFFICE APPLICATIONS

  • Word, Excel, Powerpoint

  • Office 365 for Businesses

COPYWRITING

  • Press releases

  • Newsletters

  • Blog posts / Articles

  • Interviews

  • Case studies

SOCIAL MANAGEMENT

  • Buffer

  • Hootsuite

CV & REFERENCES

Contact me

Andreea Manole

Copenhagen, Denmark