Welcome to my website!
Who am I? You just reached a digital enthusiast who believes memorable experiences are created from small moments we live everyday. My extensive background in online communication and digital strategy offers me the knowledge and tools to create great experiences for my target audience, by using a variety of digital tools and user insights. I am very dedicated to my career and this is proved by my motivation to never stop learning and experimenting.
Responsible for the content implementation and websites maintenance of all the hotel brands in the Carlson Rezidor portfolio, ensuring a valuable and seamless online user experience.
Responsible for digital marketing initiatives and automation, marketing strategy, customer contact, event promotion and coordination, SEO implementation, website and social media management.
I worked with strategic solutions for branding and digital strategy for major international companies including Matrix, TEMPUR, and Arla Foods. Part of the responsibilities involved defining strategic insights and using those insights to create value for our clients, as well as handling projects, timelines and deadlines.
As a Marketing Assistant I have contributed to the development and execution of marketing strategies and campaigns, web analytics monitoring and evaluation, as well as providing assistance to promoting a communication conference organised by Rhetorica in Tivoli.
Communication & Social Media consultant
(MA study internship)
DISCUE – Copenhagen, Denmark
February 2014 - May 2014
This role involved the development and execution of a digital strategy for increasing the awareness about the company's innovative social platform. Additionally I coordinated the communication team in content production, while also managing projects and offering training and support to colleagues for using a new project management system.
Online Marketing Assistant
JOY GROUP – Almere, Netherlands
January 2013 - April 2014
This freelance role involved the analysis of the brand's online presence and the implementation of a digital strategy for several channels, in order to attract more customers and improve brand's awareness within the Drupal community. Content research and development constituted a significant part of this role, together with keyword research and optimisation.
As Communication & PR Assistant I have contributed to daily communication and monitoring tasks within the areas of B2B and financial-banking, handled media lists, as well as assisted in event organisation for one of our client.
"Andreea’s knowledge about and expertise in the practical use and management of social medias was in particular very useful to our projects. Furthermore Andreea’s friendly nature and willingness to help around the office was always of great joy to all colleagues."
Marketing Consultant at Rhetorica A/S
"Andreea Manole has shown great analytical skills, which she has employed when doing research in regards to different aspects of her communication work. Andreea is a person who takes pride in being able to solve problems and enjoys challenging work."
CEO & Founder at Discue
"Andreea was given a wide range of responsibilities, which she handled effortlessly. She played a valuable role in our Matrix project as she took responsibility for various production tasks by coordinating with suppliers, creating budgets and keeping overview of the process and timmings. Furthermore, her social media skills became evident when she helped develop the social media strategy for this client."
CEO at ADtomic
"Andreea is an expert in online marketing and social media. And she always gave good advice to the management team. She is dutiful and never misses a deadline."
CEO at Rhetorica A/S
"Her contribution to our daily activity was indeed helpful, Andreea being capable of quickly turning into an efficient account executive, despite her lack of previous experience. Reporting, research and writing were some of the most important activities that Andreea has performed while at Grayling. We have particularly noticed excellent research skills and analytical skills, Andreea being able to efficiently prepare concise and valuable reports in various industries, as required by her daily activity."
Account Director at Grayling
Master of Science and Technology in Operations and Innovation Management Specialisation in Media Management
2013 - 2015
Academic focus area:
Managing operations, business strategies and innovation in media companies, methods and concepts for research & analysing businesses
“Media as a Broker: How Media Convergence in Collaborative Consumption is Changing the Accommodation Industry”
(Grade: 12 from scale -1 to 12)
Bachelor Degree in Sciences of Communication
Specialisation in Communication and Public Relations
THE SCHOOL OF JOURNALISM AND MASS COMMUNICATION SCIENCES
2009 - 2012
Communication concepts and strategies within journalism, advertising and PR, internal and external communication, PR campaigns, and crisis communication.
“Techniques and Strategies in Public Relations Campaigns - Communication Solution for the Campaign STOP TB! It's time to get informed!” (Grade: 10 from scale 1 to 10)
Social Media Management
Ads and banners
Oracle Web Center Sites (OWCS) Subtext
Social platform insights
Media monitoring reports
Qualitative and Quantitative research
Brand online performance
Word, Excel, Powerpoint
Office 365 for Businesses
Blog posts / Articles
CV & REFERENCES